The forgotten stage of sketching
This is the third stage of Ty’s logo project with Rainier Christian Church’s logo. This is the most challenging, most skipped, and most important stage. Sketching.
Ty isn’t an illustrator so at first this seemed like a silly stage. You can even see him scribbling out “IDK!” as he gets frustrated with it not all coming together. The sketching phase is like exercising (okay, I imagine it’s a lot like exercising) you workout and immediately jump on the scale or flex your arms only to find nothing. It doesn’t work that way.
You don’t have to be an amazing artist to gain from the sketching phase. But you do have to keep at it. First sketch in one direction, then sketch with something else in mind. Trace if you need to. Don’t expect perfection. You’re looking for ideas.
That doesn’t mean you don’t need to continue to refine and work your ability to sketch and to draw…but now isn’t the time. Don’t skip this step, too often people jump to the computer and open up Illustrator (or worse Photoshop) and start pushing pixels around. Push through the frustration, get past the “I don’t know what else to sketch”.
Ty did and it paid off. The funny thing is is that as I was reviewing his sketches (which totaled I think 14 pages), what ended up as the strongest mark had been overlooked. But I saw something in that was great, not perfect on paper but a great starting point which turned into a great mark.
We’ll show that soon. Oh, and yes he thought he’d be clever with the fish mark in the lower corner.
