And my dear, I’m not re-designing the logo, I’m exploring a refresh. I may just take my own advice and leave it alone. But since you asked…I’m looking at a refresh because I rushed my own logo process. Timing, as you know, was critical when we launched Holy Cow, I need a logo, I knew my general direction and I just tore off.

Now, I like our logo, but, I think it might lack a bit of personality. Holy Cow! is a big name, just the way people say it (along with my amazing voice mail message) is big and in moving so quickly on the the logo I think I may have missed some of that bigness.

Maybe I’ll be really brave and transparent and bring some of the refresh process (along with some of the complete redesigns I played with) in a later blog post if people seem interested.

So, tell me why again you would like to re-design your logo?