Interesting look at the Coke brand through the years. As I’ve been looking at my logo and considering a refresh, this gives me some good food, or I guess drink, for thought.

UPDATE
Very interesting comments on Twitter (which I thought I had a plugin that was supposed to add them here, hmmm) about this image.

Here’s a deeper dig into the logos lifespan.

I still stand by the fact that these timelines shows the longevity of Coca~Cola’s mark. An interesting note is their biggest deviation was during the “New Coke” phase which was a huge flop.

For me I walk away with this, especially as I look at a refresh of the Holy Cow logo: you don’t need something completely new just because you’re bored or because you want to keep it fresh. From mark to mark (with the one exception) the core of the mark remained steadfast. There are certainly exceptions, and plenty of times you need to throw out the old to move into the new…but I think this is a good reminder that that shouldn’t be your first move.

Tags: consistency, logo, redesign, refresh

This entry was posted on Friday, August 14th, 2009 at 3:35 pm and is filed under Uncategorized . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.