Jan
08/
08
Should you copy Xerox?
by Michael Buckingham
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take: Xerox decided to launch the rebranding effort to change their image. Good start. The real test though is in substance. Just because they don’t want to be known as a copier company, and even with a big rebranding campaign…if [...]