Posts Tagged ‘ xerox ’

Jan

08/

08

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Should you copy Xerox?

by Michael Buckingham

Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take:

Xerox decided to launch the rebranding effort to change their image. Good start. The real test though…

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Tags: identity, logo, xerox

• @AmandaSims Just kinda funny that the next thing out of the shoot was print. But hey, he's Seth Godin he can do what he likes, I'll buy it. 7 hours ago
• @AmandaSims I do really like the idea of workbooks to go along w a book like Linchpin (and other biz/how-toish books). Great fit. 7 hours ago
• @AmandaSims Right...and these are on paper, because as Seth says "they wouldn't work otherwise" ... just thought it was funny, or ironic. 7 hours ago

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