Posts Tagged ‘ tagline ’

Dec
04/
07

Scotland’s new $250,000 slogan

by Michael Buckingham
Scotland’s new $250,000 slogan

And the winner is: Welcome to Scotland.

I really just don’t know what to say.

I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought,…

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