Jesus Hates Papyrus » surprise http://jesushatespapyrus.com helping the church become the most creative place on the planet. Sat, 31 Dec 2011 21:33:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Sermon branding tip: Literal is boring. http://jesushatespapyrus.com/sermon-branding-tip/sermon-branding-tip-literal-is-boring/ http://jesushatespapyrus.com/sermon-branding-tip/sermon-branding-tip-literal-is-boring/#comments Tue, 10 Jun 2008 14:46:15 +0000 Michael Buckingham http://jesushatespapyrus.com/?p=106 The mind wants to be surprised, it attaches itself to things that create interest.

For example, if you’re working on a sermon about Abraham and Isaac’s journey up the mountain…don’t use imagery of a mountain. That’s expected. And expected =…

]]> The mind wants to be surprised, it attaches itself to things that create interest.

For example, if you’re working on a sermon about Abraham and Isaac’s journey up the mountain…don’t use imagery of a mountain. That’s expected. And expected = boring.

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