Dec
04/
07
Scotland’s new $250,000 slogan
by Michael Buckingham
And the winner is: Welcome to Scotland. I really just don’t know what to say. I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought, without a communication strategy…even if you only spent $500, you still just wasted it. Wait until [...]