Microsoft shows an example of what happens when you only focus on “effective”. Microsoft launched a store. The store looks nice. In fact it even looks cool. People are talking about their store. Sounds like everything is a big win. All the requirements have been met. But wait…they left out creative and original, and ended [...]
A great clip from a 1956 interview with Charles Eames as he debuts the lounge chair. *don’t miss their version of the lapel mic. Eames designed some of the most beautiful, even by today’s standards, creations and this clip brings a number of bits of wisdom that we can bring to design. The design based [...]
I love originality. Sadly we have a severe lack of creativity in the church today. We copy the church down the street, rip off the latest TV show and we even are even preaching the same exact stock messages. All of those things can be great springboards, but only if you allow them to stir [...]
We just sent our first files out last week to the printer for one of the Christmas programs we are working on. We currently have 5 different Christmas projects left. The story is beautiful…but it’s the same story, so how do you keep it fresh? Is it possible to bring originality and relevance in church [...]
Seth Godin has a great post about changing the game. For those of us involved in church marketing it is essential that we change things up in order to be effective and heard. One of the churches we work with approached us to develop the marketing for their 2007 marriage conference. The brief from them [...]
I was talking with my Dad tonight and we somehow wandered onto the topic of Google vs. Yahoo stock and what made Google so much better than Yahoo. They offer the same suite of products, the serve the same function…so why is Google so much better and highly valued. Originality. Google does it differently and [...]
After a year of dragging my feet, I am ready to begin my journey as a blogger. I say that I am ready not because I have stacks of prepared posts, not because I’m the best writer, and no, not because I’ve figured it all out. I’m ready because I am committed to it. I’m [...]