The dangers of bumperstickers.
by Michael BuckinghamThanks @shawnwood for the laugh. People really do take themselves (and yes, church) too seriously sometimes.
Thanks @shawnwood for the laugh. People really do take themselves (and yes, church) too seriously sometimes.
I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:
Doing 4% less does not get you 4% less.
Doing 4% less may…
There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple…
I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great…