Thanks @shawnwood for the laugh. People really do take themselves (and yes, church) too seriously sometimes. Voice Mail Message by lifechurchtv
First let me be very clear…I’m not making fun of you and I’m not trying to pick on you. If you your guilty of some of what I’m about to talk about, I’m bringing something to your attention to give you a new perspective. I’m really not trying to be critical to simply be critical. [...]
I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin: Doing 4% less does not get you 4% less. Doing 4% less may very well get you 95% less. That’s because almost good enough gets you nowhere. No sales, no votes, no [...]
There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple from both camps. McCain Know who you are you…and be that person. While it seems [...]
I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great post about crafting your message and points out that “effective communications has less to do with sending [...]