Jesus Hates Papyrus » marketing

Lego of my business card!

Michael Buckingham — Tue, 25 Aug 2009 15:06:13 +0000

Sometimes people ask if you weren’t doing this what would you like to do. I normally would answer acting, I just think it would be a kick to play the part of different people, personalities and all that good stuff. I think it would be fun. Then I saw these business cards. I bet working at Lego would be a blast. Hmmm…they even have a some positions open.

Here’s how they describe themselves (I think they might be related to Holy Cow!):

At LEGO, it’s all about play. Sure, we work hard, but when your work is about playing, we like to make sure we’re the best in the world.

And that definitely reflects in these business cards.

*Hey Lego see how I gave you free advertising? That’s gotta be worth sending me one of these cool business cards. Right?

The WHY of Holy Cow!

Michael Buckingham — Wed, 19 Aug 2009 15:15:39 +0000

Please go watch this post at Church Marketing Sucks. This is a big reason I know we need to do what we do. Yes, much of our work is seen on Sunday morning but the focus doesn’t stop on Sunday.

Take sermon branding and print design as two examples:

Sermon branding is all about Sunday morning. Right? Well yes, but not really. Sermon branding is powerful not simply because it makes for a great service but so that it is communicated in a way that sticks.

“But isn’t print material all about getting seats in the butt?” Well, sometimes but it doesn’t stop there…at least it better not. Church isn’t about butts in the seats, but we have to have butts in the seats to teach, recharge, minister, etc. Then the Church can go do what we are designed to do.

So that’s some of the WHY of Holy Cow! Creative. Know anyone we can help?

Periodic Table of Branding

Michael Buckingham — Sun, 19 Oct 2008 04:39:23 +0000

Ahhh, the science of branding and marketing…and they think we just make this stuff up!

Built by Kolbrener, a lead generation agency

Cover charge at church

Michael Buckingham — Mon, 26 Nov 2007 15:07:52 +0000

God gave them a beautiful church.

God protected the church from the Great Fire of London in 1966.

The church was so distinguished that it caught Hollywood’s attention and can now be seen in movies like Shakespeare in Love and Four Weddings and a Funeral.

But that’s not the most disturbing part.

According to the United Press International, St. Bartholomew the Great is now charging cover. And we’re not just talking about tourists. If you attend the church, you need to buy a year pass at $62.

I wonder when they forgot who they serve? One of the things we stress whenever we partner with a church and begin to roll out any marketing campaign is that it’s all about God. Not the programs, not the building and certainly not money. If we develop the greatest website, the most beautiful postcard but don’t have any stories of salvation, redemption or restoration attached to it, it was a failure. Same goes for your preaching on Sunday. I want to make a difference in the way the church communicates, but I only want to do it for churches that want to make a difference.