Posts Tagged ‘ logo ’
Mar
20/
08
Jan
08/
08
Should you copy Xerox?
by Michael Buckingham
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take: Xerox decided to launch the rebranding effort to change their image. Good start. The real test though is in substance. Just because they don’t want to be known as a copier company, and even with a big rebranding campaign…if [...]
Nov
19/
07
How much did you pay for your logo
by Michael Buckingham
There’s a conference center in my neighborhood that has just wrapped up a new logo along with a new name. The price tag: $250,000. No, we did not take this project. We remain dedicated to only work with churches and ministries, though I’d be a liar if I didn’t say the money wasn’t tempting. But [...]
