As most of you know, I’m a pretty big fan of originality and don’t put a lot of credit in a copycat of the latest TV show, or in this case political campaign. What do you think, does something like this blend in or does it stand out as a church being relevant?

One post puts the struggle well: culturally relevant vs. creatively independent.

Here’s my thought…marketing is all about communication, so what does something like this communicate? Do you look at it, read it and say oh good, Granger is going to talk about the changes in their service structure? Do you read, oh I see Granger supports Obama? What is it communicating? If it’s just slick…well, then can we wonder why people shut the door on “church marketing”?

What do you think?