For those who followed the logo redesign, I hope you like what we’ve done with the cards. I’ve always liked the designs I’ve used for the business cards, but this design really took it to a new level for me. It was as if now that I had really poured a lot of personality into [...]
[this is part 3 of a series following the logo refresh for Holy Cow Creative, here are part 1 and part 2 in case you missed them.] Don’t cheat. Don’t scroll down to see the finished……you looked already didn’t you? Okay. Well, walk with me now through how I got there. The bubble is a [...]
[this is part 2 a series following the logo refresh for Holy Cow Creative, part 1 can be found here.] Type was important in the current logo and was what I spent the most time on, but most time in finding just the right one. I wanted something that earned the right to carry a [...]
There it is, our logo for the last 5+ years. It’s taken really good care of us, has received lots of compliments and most importantly has made people smile…but it is time for a refresh and over the next few days I’m going to give you a front row seat to the process and reveal [...]
There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple from both camps. McCain Know who you are you…and be that person. While it seems [...]
This isn’t a political post…but it is about a politician. Obama has taken the elections by storm, here’s a man who on paper would never have a chance to be on the ticket…and yet people are paying attention. For the first time in my adult life I have watched the DNC…and I’m not a democrat. [...]
Great creativity only happens with great input and this city breathes creativity and not just as a candidate for the Olympics or in the theater district and places like Millennium Park but just in the way it carries itself. They are creative not because they decided to be, but simply because they are. This comes [...]
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take: Xerox decided to launch the rebranding effort to change their image. Good start. The real test though is in substance. Just because they don’t want to be known as a copier company, and even with a big rebranding campaign…if [...]