I’ve just picked up one of his most recent books, small is the new big. Even before page 1 Seth challenges:

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

Wow. That resonates with me in how we look at church marketing and communication. How dare we settle for clip art, generic templates, substandard design when God has made it so easy to be remarkable?

Seth continues

“I dare you to be comfortable settling for what you’ve got. You don’t have to settle for being good enough, for getting by.”

How often do we get by in how we communicate? Event is coming up, we have to send something out…do we send something that is excellent or do we just send something out to check that off the list? Don’t send something out that is less than excellent, not only is it a complete waste of time and money as it simply isn’t effective but God deserves better than that.

Commitment is essential to excellence within the church. Lack of commitment is why postcards are sent out that say nothing and have no impact. Lack of commitment is why blogs like Church Marketing Sucks exists. Not because they aren’t committed to the ministry, but because they aren’t committed to communication. Why didn’t people show up to your last great outreach, because you weren’t committed to communicating with relevance, impact and originality.

I hope that together we can change that. I look forward to the journey, and hope you’ll join me for the ride!