Jesus Hates Papyrus » email http://jesushatespapyrus.com helping the church become the most creative place on the planet. Sat, 31 Dec 2011 21:33:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Has your email address met your brand? http://jesushatespapyrus.com/church-marketing/has-your-email-address-met-your-brand/ http://jesushatespapyrus.com/church-marketing/has-your-email-address-met-your-brand/#comments Mon, 24 Nov 2008 17:08:10 +0000 Michael Buckingham http://jesushatespapyrus.com/?p=160 I recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic…

]]> emailI recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic route I received the response “people know info, it’s not really much of a branding tool.”

Of course it’s a branding tool. Your brand doesn’t have borders, it should touch everything, including your email address. Your brand is all about who you are.

For example, if you want more information about how we can help change the way your church communicates don’t email info@holycowcreative.org email moo@holycowcreative.org do you see how that one minor difference creates some personality? I thought about making it change@ which would have also fit, but I wanted to have some fun with it…so I went with moo.

How about you? If I want to get in touch with your church who do I email? info@yourchurch.com or is it something that introduces me to who you are? If your email address hasn’t met your brand, it’s time to introduce them.

]]> http://jesushatespapyrus.com/church-marketing/has-your-email-address-met-your-brand/feed/ 9