Mar
10/
10
A branding lesson from some ducks.
by Michael Buckingham
5 star hotel: no coffee maker no fridge average rooms I’d expect 3, maybe 3.5 stars. But then there are the ducks. Every day, twice a day there is the “marching of the ducks”. The ducks march in on the red carpet, take a dip in the fountain and then it’s off the elevator for [...]