Jan
11/
08
The billboard formula (hint: less is more)
by Michael Buckingham
It doesn’t get bigger than a billboard in church marketing…well, unless you make the unfortunate choice of a giant Jesus statue…so what do you put on such a thing? It’s the size that gets many in trouble…more size, more content, right? Wrong. 7 words max. Your biggest challenge is catching people’s attention. You need come [...]