Posts Tagged ‘ consistency ’

Aug
14/
09

Coca~Consistency

by Michael Buckingham
Coca~Consistency

Interesting look at the Coke brand through the years. As I’ve been looking at my logo and considering a refresh, this gives me some good food, or I guess drink, for thought. UPDATE Very interesting comments on Twitter (which I thought I had a plugin that was supposed to add them here, hmmm) about this [...]

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Nov
06/
08

Obama and McCain’s church lessons

by Michael Buckingham

There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple from both camps. McCain Know who you are you…and be that person. While it seems [...]

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