I think it might be time for a change.

I’ve been juggling both writing for this blog and church marketing sucks for a bit now. That juggling increased now that my position of Director at CFCC is official. Often that means having…

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I’m going to bring some of this to my session at NRB (Escape from Planet Mundane: Flashing Beyond the Haze of Mediocre Media) as we talk about how to break through mediocrity. One of those is how to look beyond yourself…

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I had the chance to have dinner with Erik Ticen last week…we talked about the usual – raising the bar in communication, design and visual communication vs. pretty pictures and then we got on the topic of church. What is church? What…

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I have to be honest, I immediately thought of my friend Mark when I first saw this…or as you probably know him Hardly Normal. He’s crazy and he knows it…and because of that I really believe he will help change the…

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This is good stuff.

Craig Groeschel has announced that LifeChurch will no longer have “church members”. What I love is that they are killing it because

the reason is because for years and years we’ve done it, and we just did it because other…

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Christian TV
Christian Schools
Christian Amusement Parks
Christian Radio

Question: Who are these outlets reaching?

In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery of the message in a way they can…

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It’s one of the most frustrating things in the world of church marketing. The people around you, maybe it’s the church administrator, maybe it’s the church board, or even the pastor, don’t understand the impact of marketing and excellence in…

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I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great post about crafting…

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