I think it might be time for a change. I’ve been juggling both writing for this blog and church marketing sucks for a bit now. That juggling increased now that my position of Director at CFCC is official. Often that means having to decide where a post will go, what to write for one and [...]
I’m going to bring some of this to my session at NRB (Escape from Planet Mundane: Flashing Beyond the Haze of Mediocre Media) as we talk about how to break through mediocrity. One of those is how to look beyond yourself and your world, and look to the edges, which is exactly what Andy talks [...]
I had the chance to have dinner with Erik Ticen last week…we talked about the usual – raising the bar in communication, design and visual communication vs. pretty pictures and then we got on the topic of church. What is church? What would Christ think of our definition of church? Of course one of our [...]
I have to be honest, I immediately thought of my friend Mark when I first saw this…or as you probably know him Hardly Normal. He’s crazy and he knows it…and because of that I really believe he will help change the world he lives in. Here’s a video that should remind all of us – [...]
This is good stuff. Craig Groeschel has announced that LifeChurch will no longer have “church members”. What I love is that they are killing it because the reason is because for years and years we’ve done it, and we just did it because other people did it and in my mind, it always kind of [...]
Christian TV Christian Schools Christian Amusement Parks Christian Radio Question: Who are these outlets reaching? In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery of the message in a way they can relate to. In creating things like a Christian television program [...]
![My [fill in the blank] doesn’t understand](http://jesushatespapyrus.com/images/goofy_pastor.jpg)
It’s one of the most frustrating things in the world of church marketing. The people around you, maybe it’s the church administrator, maybe it’s the church board, or even the pastor, don’t understand the impact of marketing and excellence in communications. Some may even think it in poor taste, I recently had a conversation with [...]
I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great post about crafting your message and points out that “effective communications has less to do with sending [...]