Posts Tagged ‘ branding ’

Mar
10/
10

A branding lesson from some ducks.

by Michael Buckingham
A branding lesson from some ducks.

5 star hotel: no coffee maker no fridge average rooms I’d expect 3, maybe 3.5 stars. But then there are the ducks. Every day, twice a day there is the “marching of the ducks”. The ducks march in on the red carpet, take a dip in the fountain and then it’s off the elevator for [...]

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Nov
24/
08

Has your email address met your brand?

by Michael Buckingham
Has your email address met your brand?

I recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic route I received the response “people know info, it’s not really much of a branding [...]

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Oct
19/
08

Periodic Table of Branding

by Michael Buckingham
Periodic Table of Branding

Ahhh, the science of branding and marketing…and they think we just make this stuff up! Built by Kolbrener, a lead generation agency

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Jul
24/
08

Though shall not covet thy neighboring church

by Michael Buckingham

I wrote a reply to a great post at Phil’s blog and realized I needed to share it here as well. In the city I live we once had a great restaurant downtown that was known for great food and the perfect setting. They were always the most expensive and always full. Then a new [...]

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Apr
08/
08

I ♥ Chicago

by Michael Buckingham
I ♥ Chicago

Great creativity only happens with great input and this city breathes creativity and not just as a candidate for the Olympics or in the theater district and places like Millennium Park but just in the way it carries itself. They are creative not because they decided to be, but simply because they are. This comes [...]

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