Posts Tagged ‘ branding ’

Mar
10/
10

A branding lesson from some ducks.

by Michael Buckingham
A branding lesson from some ducks.

5 star hotel:

no coffee maker
no fridge
average rooms

I’d expect 3, maybe 3.5 stars.

But then there are the ducks.

Every day, twice a day there is the “marching of the ducks”. The ducks march…

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Nov
24/
08

Has your email address met your brand?

by Michael Buckingham
Has your email address met your brand?

I recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic…

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Oct
19/
08

Periodic Table of Branding

by Michael Buckingham
Periodic Table of Branding

Ahhh, the science of branding and marketing…and they think we just make this stuff up!


Built by Kolbrener, a lead generation agency

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Jul
24/
08

Though shall not covet thy neighboring church

by Michael Buckingham

I wrote a reply to a great post at Phil’s blog and realized I needed to share it here as well.

In the city I live we once had a great restaurant downtown that was known for great food…

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Apr
08/
08

I ♥ Chicago

by Michael Buckingham
I ♥ Chicago

Great creativity only happens with great input and this city breathes creativity and not just as a candidate for the Olympics or in the theater district and places like Millennium Park but just in the way it carries itself.…

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