Nov
07/
08
Doing 4% less does not = 4% less
by Michael BuckinghamI’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin: Doing 4% less does not get you 4% less. Doing 4% less may very well get you 95% less. That’s because almost good enough gets you nowhere. No sales, no votes, no [...]