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	<title>Jesus Hates Papyrus &#187; annual report</title>
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	<link>http://jesushatespapyrus.com</link>
	<description>helping the church become the most creative place on the planet.</description>
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		<title>What&#8217;s in your annual report?</title>
		<link>http://jesushatespapyrus.com/growth/whats-in-your-annual-report/</link>
		<comments>http://jesushatespapyrus.com/growth/whats-in-your-annual-report/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 13:56:55 +0000</pubDate>
		<dc:creator>Michael Buckingham</dc:creator>
				<category><![CDATA[growth]]></category>
		<category><![CDATA[annual report]]></category>
		<category><![CDATA[ministry]]></category>

		<guid isPermaLink="false">http://jesushatespapyrus.com/?p=39</guid>
		<description><![CDATA[Annual reports are not easy beasts to tame from a marketing standpoint. Some might even wonder what this has to do with church marketing since your annual report isn&#8217;t even on the radar. After all it&#8217;s just a bunch of facts and figures, right? No. Your annual report is, or should be, a report on [...]]]></description>
			<content:encoded><![CDATA[<p>Annual reports are not easy beasts to tame from a marketing standpoint. Some might even wonder what this has to do with church marketing since your annual report isn&#8217;t even on the radar. After all it&#8217;s just a bunch of facts and figures, right?<br />
<img src="http://jesushatespapyrus.com/images/grannualreport.jpg" class="right" alt="annual report" /><br />
No. Your annual report is, or should be, a report on the health of your church. We just wrapped up an annual report for a church and only 4 pages of the 20 were facts and figures. The rest, including a full page on marketing and communications, told of both the health and growth of the various ministries of the church. The health of a church is about more than just numbers. A growing church is a sign of a healthy church, but growth isn&#8217;t limited to the number of people that walk through your doors.</p>
<p>Growth is found in the depth of your ministries, the increase in outreach, missionaries support, well received sermon series and yes, the number of people that are showing up to all of those things.</p>
<p>Of course not every church can celebrate growth in all areas, there may be areas that need attention. Don&#8217;t shy away from that, in fact I might argue that every church should have at least one area that they should focus some added attention to. Take the opportunity to cast a vision for those areas that haven&#8217;t been growing, build excitement. This is the half time locker room talk when you&#8217;re down by 21. The second half is yours!</p>
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		<title>Aluminum foil marketing</title>
		<link>http://jesushatespapyrus.com/originality/aluminum-foil-marketing/</link>
		<comments>http://jesushatespapyrus.com/originality/aluminum-foil-marketing/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 16:11:25 +0000</pubDate>
		<dc:creator>Michael Buckingham</dc:creator>
				<category><![CDATA[originality]]></category>
		<category><![CDATA[aluminum foil]]></category>
		<category><![CDATA[annual report]]></category>
		<category><![CDATA[well done]]></category>

		<guid isPermaLink="false">http://jesushatespapyrus.com/?p=35</guid>
		<description><![CDATA[Wow. I think this just might be the most creative concept I&#8217;ve seen&#8230;certainly the most creative for an annual report. I came across this annual report, titled &#8220;Well Done&#8221; for the food company, Podravka. From the moment you are handed this report it starts to tell the story of food. Wrapped in aluminum foil is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://jesushatespapyrus.com/images/foilreport1.jpg" class="left"alt="aluminum foil marketing" />Wow. I think this just might be the most creative concept I&#8217;ve seen&#8230;certainly the most creative for an annual report.</p>
<p>I came across this annual report, titled &#8220;Well Done&#8221; for the food company, <a href="http://en.podravka.com/en/index.php">Podravka</a>. From the moment you are handed this report it starts to tell the story of food.  Wrapped in aluminum foil is a large book containing a smaller book, the heart of the brand. The type on the pages of this smaller book is heat activated and not visible until you cook it!</p>
<p><em>“To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.”</em><br />
<center><img src="http://jesushatespapyrus.com/images/foilreport.jpg" alt="well done annual report" /></center></p>
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