Posts Tagged ‘ annual report ’

Dec
07/
07
0

What’s in your annual report?

by Michael Buckingham
What’s in your annual report?

Annual reports are not easy beasts to tame from a marketing standpoint. Some might even wonder what this has to do with church marketing since your annual report isn’t even on the radar. After all it’s just a bunch of facts and figures, right? No. Your annual report is, or should be, a report on [...]

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Nov
30/
07
0

Aluminum foil marketing

by Michael Buckingham
Aluminum foil marketing

Wow. I think this just might be the most creative concept I’ve seen…certainly the most creative for an annual report. I came across this annual report, titled “Well Done” for the food company, Podravka. From the moment you are handed this report it starts to tell the story of food. Wrapped in aluminum foil is [...]

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