butts in seats
How many subscribers do you have?
How many hits do you get?
How many people in your church?
All very popular questions…and certainly something easily measured. While these measurements have some value I agree with Scoble and Seth, it’s the who and more importantly, the what, that really matters.
Yes, you need butts in the seats on a Sunday morning and we want to help you do that. Without people in church you can’t do the really important stuff. So start with the “how many” question…but quickly move to:
Who are attending? Are you simply taking people from another church? Is your Easter production filled with people that have never heard the story or people that are fulfilling a holiday tradition? Do they all look like you, or do they look like the girl that works at strip join on Friday night? Are you reaching the people that need to know, that have never heard of the hope that is in Christ?
What are they doing?Do they come in, sing a few songs and go home or is there real life change? Do they walk straight to “their” seat or do they interact with those around them? Do they end up at the altar or do they just pat you on the back and say ‘good sermon’? The most popular church activity should be change.
I’ve said it before, if their aren’t stories of God’s transformation then it doesn’t matter how many people show up or how amazing the graphics are…it’s a failure.
So that’s your new church ROI: How many lives were changed.
Tags: attendance, measurement
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