I don’t take part in Black Friday. In fact it makes me sad to watch people literally fight over objects under the umbrella of Christmas. But I think we might be able to learn a thing or two about this event.

1. Black Friday works because of perception. Hundreds of people flood one store because think they are going to save $500 on a TV. Of course there are only 20 of them, but the perception remains. What are people’s perception of Sunday morning at your church? Do they expect to be one of those 20 lives that will be changed or is it just business as usual.

2. People prepare when they now there is something in it for them. Ads are leaked, maps are charted out. When people see church as not simple something that has to be done, but instead of something that adds to and changes their lives…people will begin to prepare for it. Encourage participation, encourage prayer and reflection through the week.

3. When it becomes all about us, we forget what IT is. Don’t let programs and hype get in the way of what’s most important. Don’t let a marketing package shadow changed lives and instead let it become the light showing them the way.

I’m sure I’m missing others…what else can the church learn from Black Friday?

Tags: black friday, church, learn

This entry was posted on Friday, November 23rd, 2007 at 12:46 pm and is filed under Sunday morning . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.