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	<title>Comments on: What were you expecting?</title>
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	<description>helping the church become the most creative place on the planet.</description>
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		<title>By: The Ol&#8217; Bait &#8216;n Switch &#124; ergon agathon [ joe sindorf's blog ]</title>
		<link>http://jesushatespapyrus.com/relevance/what-were-you-expecting/comment-page-1/#comment-166</link>
		<dc:creator>The Ol&#8217; Bait &#8216;n Switch &#124; ergon agathon [ joe sindorf's blog ]</dc:creator>
		<pubDate>Wed, 28 May 2008 02:47:28 +0000</pubDate>
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		<description>[...] Michael Buckingham, wrote a great post on his blog today in which he talks about the risk of promoting what you cannot deliver.  It&#8217;s a good [...]</description>
		<content:encoded><![CDATA[<p>[...] Michael Buckingham, wrote a great post on his blog today in which he talks about the risk of promoting what you cannot deliver.  It&#8217;s a good [...]</p>
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		<title>By: JoeSindorf</title>
		<link>http://jesushatespapyrus.com/relevance/what-were-you-expecting/comment-page-1/#comment-165</link>
		<dc:creator>JoeSindorf</dc:creator>
		<pubDate>Wed, 28 May 2008 02:21:12 +0000</pubDate>
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		<description>Ah yes, the old bait and switch.  We are so accustomed to being taken advantage of by marketing lies that we don&#039;t believe any promotion. Many churches and ministries have an idea of what they want to be or believe they are moving toward, that they promote themselves that way. They don&#039;t see it as false marketing, it is just mixing faith and action.  Wrong.

Under-promise and over-deliver.  That should be the rule... in marketing, in love, in service, in all that we do.</description>
		<content:encoded><![CDATA[<p>Ah yes, the old bait and switch.  We are so accustomed to being taken advantage of by marketing lies that we don&#8217;t believe any promotion. Many churches and ministries have an idea of what they want to be or believe they are moving toward, that they promote themselves that way. They don&#8217;t see it as false marketing, it is just mixing faith and action.  Wrong.</p>
<p>Under-promise and over-deliver.  That should be the rule&#8230; in marketing, in love, in service, in all that we do.</p>
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		<title>By: JoeSindorf</title>
		<link>http://jesushatespapyrus.com/relevance/what-were-you-expecting/comment-page-1/#comment-1091</link>
		<dc:creator>JoeSindorf</dc:creator>
		<pubDate>Wed, 28 May 2008 02:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://jesushatespapyrus.com/?p=100#comment-1091</guid>
		<description>Ah yes, the old bait and switch.  We are so accustomed to being taken advantage of by marketing lies that we don&#039;t believe any promotion. Many churches and ministries have an idea of what they want to be or believe they are moving toward, that they promote themselves that way. They don&#039;t see it as false marketing, it is just mixing faith and action.  Wrong.

Under-promise and over-deliver.  That should be the rule... in marketing, in love, in service, in all that we do.</description>
		<content:encoded><![CDATA[<p>Ah yes, the old bait and switch.  We are so accustomed to being taken advantage of by marketing lies that we don&#8217;t believe any promotion. Many churches and ministries have an idea of what they want to be or believe they are moving toward, that they promote themselves that way. They don&#8217;t see it as false marketing, it is just mixing faith and action.  Wrong.</p>
<p>Under-promise and over-deliver.  That should be the rule&#8230; in marketing, in love, in service, in all that we do.</p>
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