Nov
24/
08

Has your email address met your brand?

by Michael Buckingham
Has your email address met your brand?

I recently had a conversation about email. We were putting together a business card for them and they wanted the email to be info@xyz.com. When I told them we should consider something that says something and didn’t take the generic…

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Nov
22/
08

Reader’s Choice write-in?

by Michael Buckingham

Collide Magazine’s viewer choice is on its way…the thing it’s missing: Holy Cow a Blog!

How about a write in for the category of Faith/Arts/Media/Design Blog?

While you’re at it be sure to vote in the other categories too. I’d…

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Nov
19/
08

Worship teams in crisis : bailout needed

by Michael Buckingham

From Russ Hutto comes this plea for help…below are some snippets, I think we need to get onboard (and go read the full post):

…Which is why local worship leader and self-described singer/songwriter, Smitty Q. Motlin, has worked tirelessy…

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Nov
14/
08

Why Believe in God?

by Michael Buckingham
Why Believe in God?

Many of you have probably heard about this advertising campaign “Why Believe in God…be good for goodness sake.” that has come to DC (and I’m sure we’ll see it in other places as well). Some of you may…

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Nov
07/
08

Doing 4% less does not = 4% less

by Michael Buckingham

I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:

Doing 4% less does not get you 4% less.

Doing 4% less may

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Nov
06/
08

Obama and McCain’s church lessons

by Michael Buckingham

There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple…

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Nov
05/
08

Obama won. Next up: your move.

by Michael Buckingham
Obama won. Next up: your move.

A house divided will not stand.
– Abraham Lincoln

I’m already hearing the rumbling. Many within the church are not happy with the results of the election. I’ve heard things like:

“God has taken his hand off of…

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Oct
31/
08

The Code of Halloween

by Michael Buckingham
The Code of Halloween

I remember the biggest question in Halloween was always “where’s the good stuff?” We’d hit the different neighborhoods, scoping them out until we had a pretty good idea who was giving out the big candy bars. Now there’s something better….the…

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Oct
30/
08

Freebies: First I Prayed then I voted

by Michael Buckingham
Freebies: First I Prayed then I voted

I was giving some critique in the church marketing lab and through the process decided to just pull the images together for the person and make it available for him to use. Well…why not give those to you as…

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Oct
29/
08

My lessons in twitter

by Michael Buckingham
My lessons in twitter

Well, I’ll be honest, I didn’t think I was going to like Twitter…but I gotta say, I’m a believer. Now, I’m not in Terry Storch’s camp…it’s not going to replace my blog but it certainly supplements it.

So after…

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