Nov
06/
08

Obama and McCain’s church lessons

by Michael Buckingham

There are SO many things we can learn from the presidential campaigns of both of these gentlemen. There hasn’t been an election with anything close to this in terms of lessons in marketing. Let me just give you a couple…

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Nov
05/
08

Obama won. Next up: your move.

by Michael Buckingham
Obama won. Next up: your move.

A house divided will not stand.
– Abraham Lincoln

I’m already hearing the rumbling. Many within the church are not happy with the results of the election. I’ve heard things like:

“God has taken his hand off of the US”
“McCain was God’s choice…

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Oct
31/
08

The Code of Halloween

by Michael Buckingham
The Code of Halloween

I remember the biggest question in Halloween was always “where’s the good stuff?” We’d hit the different neighborhoods, scoping them out until we had a pretty good idea who was giving out the big candy bars. Now there’s something better….the…

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Oct
30/
08

Freebies: First I Prayed then I voted

by Michael Buckingham
Freebies: First I Prayed then I voted

I was giving some critique in the church marketing lab and through the process decided to just pull the images together for the person and make it available for him to use. Well…why not give those to you as well.

Nothing spectacular…

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Oct
29/
08

My lessons in twitter

by Michael Buckingham
My lessons in twitter

Well, I’ll be honest, I didn’t think I was going to like Twitter…but I gotta say, I’m a believer. Now, I’m not in Terry Storch’s camp…it’s not going to replace my blog but it certainly supplements it.

So after a few months…

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Oct
24/
08

Designer Revenge

by Michael Buckingham
Designer Revenge

Something to think about the next time you:

  • play art director when you should be finishing your sermon
  • ask for the logo to be bigger
  • make every project hot…and then sit on them for a week
  • give valuable feedback like “we want it to…

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Oct
22/
08

Fill ‘er up.

by Michael Buckingham

Below is a great video showing the type of outreach and compassion the church should be doing. Too often we think there must be an altar call or invitation to salvation after every outreach event we do. Don’t hear me…

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Oct
20/
08

IMC @ Grand Rapids

by Michael Buckingham

I’ll be headed to Grand Rapids tomorrow to speak on Wednesday at the Internet Ministry Conference. I’m tag teaming with Brad Abare and really looking forward to being in the ring with him. We’re doing two sessions: Don’t Suck Online…

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Oct
20/
08

Seth beat me to it!

by Michael Buckingham
Seth beat me to it!

Ok, so I was going to write a post about Seth Godin’s new book Tribes as it relates to the church and the “tribes” within the church. While you can take many things from Seth’s various books and apply them…

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Oct
19/
08

Periodic Table of Branding

by Michael Buckingham
Periodic Table of Branding

Ahhh, the science of branding and marketing…and they think we just make this stuff up!


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