That’s a quote from Eli Manning in an interview after winning Super Bowl XLII. At first glance it seems that he must have gotten hit too hard, after all a field goal wouldn’t be too hard to tie the game – but as he explained it he shows the brilliance of the thinking. For Eli [...]
Many think of graphic design to be something belonging to recent history, birthed by big brands. Graphic design, or visual communication, has in fact existed for thousands of years. The History of Visual Communication gives a brilliant visual history of the birth and rise of graphic design used to communicate ideas, tell stories and as [...]
![My [fill in the blank] doesn’t understand](http://jesushatespapyrus.com/images/goofy_pastor.jpg)
It’s one of the most frustrating things in the world of church marketing. The people around you, maybe it’s the church administrator, maybe it’s the church board, or even the pastor, don’t understand the impact of marketing and excellence in communications. Some may even think it in poor taste, I recently had a conversation with [...]
I don’t follow football religiously, I can’t tell you who won the AFC last year or anyone’s record. Fortunately, I do enjoy watching the game because what is normally my highlight of the Super Bowl was a complete disappointment this year. Where did the great commercials go? Normally we all talk about which commercial we [...]
I was chatting with Terrell Sanders of ministryCOM and during our conversation, we were talking about the possibility of speaking on sermon branding at the conference, we stumbled upon a pet peeve of mine. Church “creatives” stealing ideas from Hollywood. You’ve seen it…Desperate Housewives (a sermon on relationships) Extreme Makeover Home Edition (a series on [...]
This sermon series, for Sam Rijfkogel at Grand Rapids First, is all about pressing towards greatness. The series was also attached to their Vision Sunday, Martin Luther King day and Sanctity of Life day – A tall order. We quickly threw out the idea of anything to do with plant growth…sometimes it works, but it [...]
Yep. It’s my birthday. [cue music] Along with that came one of the best compliments, a birthday card from someone whom most would call a client. Joe and I have worked together for a bit over a year and one of the things that I love about our relationship is that I see him as [...]
I love originality. Sadly we have a severe lack of creativity in the church today. We copy the church down the street, rip off the latest TV show and we even are even preaching the same exact stock messages. All of those things can be great springboards, but only if you allow them to stir [...]
We who serve the creator should be the most creative. We serve a creative God and I believe He pours creativity into us. And yet instead of setting the pace, the church chases other people’s ideas. They steal the title of a hot TV show, create a poor rendition of the graphic and call it [...]
It doesn’t get bigger than a billboard in church marketing…well, unless you make the unfortunate choice of a giant Jesus statue…so what do you put on such a thing? It’s the size that gets many in trouble…more size, more content, right? Wrong. 7 words max. Your biggest challenge is catching people’s attention. You need come [...]