Dec
05/
07

Church marketing mistakes

by Michael Buckingham

Church marketing sucks has a new poll asking what church marketing mistakes you make most often. Tow of the answers caught my attention in particular and not just because they are currently the top 2:

Not thinking about marketing, even though marketing…

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Dec
04/
07

Scotland’s new $250,000 slogan

by Michael Buckingham
Scotland’s new $250,000 slogan

And the winner is: Welcome to Scotland.

I really just don’t know what to say.

I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought, without a communication…

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Nov
30/
07

Aluminum foil marketing

by Michael Buckingham
Aluminum foil marketing

Wow. I think this just might be the most creative concept I’ve seen…certainly the most creative for an annual report.

I came across this annual report, titled “Well Done” for the food company, Podravka. From the moment you are handed this…

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Nov
29/
07

Free Christmas Vectors … just add snow

by Michael Buckingham
Free Christmas Vectors … just add snow

The Christmas tree is up, lights are lit…how’s your Christmas marketing coming along? In case you haven’t started, and in case you don’t work with us (shame on you) here is a link to some Christmas icons in vector, gif and…

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Nov
28/
07

A church marketing checklist…to keep the love

by Michael Buckingham

I love working with pastors and ministry leaders, I love being a part of the vision. To keep the love, here’s a great post at church marketing sucks about how to work with a company like Holy Cow Creative. At the…

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Nov
27/
07

My friend Chad Schieber

by Michael Buckingham
My friend Chad Schieber

 

Last month Chad was running in the Chicago marathon and about halfway fell dead. Today is his birthday and I’d like to take a moment and share a few things that I learned from his life and death.

 

  • As…

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Nov
27/
07

7 elements of a moving message

by Michael Buckingham

I’ll say it over and over…great design is much bigger than pretty pictures. If it looks good but doesn’t communicate, it will be ineffective. If it communicates but doesn’t move people it’s useless. Kem Meyer has a great post about crafting…

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Nov
26/
07

Cover charge at church

by Michael Buckingham

God gave them a beautiful church.

God protected the church from the Great Fire of London in 1966.

The church was so distinguished that it caught Hollywood’s attention and can now be seen in movies like Shakespeare in Love and Four Weddings…

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Nov
23/
07

3 things the church can learn from Black Friday

by Michael Buckingham
3 things the church can learn from Black Friday

I don’t take part in Black Friday. In fact it makes me sad to watch people literally fight over objects under the umbrella of Christmas. But I think we might be able to learn a thing or two about this…

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Nov
21/
07

Thanks!

by Michael Buckingham
Thanks!

I have much to be thankful for. I’m thankful that we’ve created a holiday that reminds us to be thankful, but sad that I need the reminder.

I’m thankful to have such a supporting wife and family who never stop believing…

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