by Michael Buckingham
It’s one of the most frustrating things in the world of church marketing. The people around you, maybe it’s the church administrator, maybe it’s the church board, or even the pastor, don’t understand the impact of marketing and excellence in…
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Tags: change, church, church board, fear, pastor, resistant, stuck
by Michael Buckingham
I don’t follow football religiously, I can’t tell you who won the AFC last year or anyone’s record. Fortunately, I do enjoy watching the game because what is normally my highlight of the Super Bowl was a complete disappointment this…
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Tags: commercials, super bowl
by Michael Buckingham
I was chatting with Terrell Sanders of ministryCOM and during our conversation, we were talking about the possibility of speaking on sermon branding at the conference, we stumbled upon a pet peeve of mine. Church “creatives” stealing ideas from…
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Tags: movies, pop culture, stealing
by Michael Buckingham
This sermon series, for Sam Rijfkogel at Grand Rapids First, is all about pressing towards greatness. The series was also attached to their Vision Sunday, Martin Luther King day and Sanctity of Life day – A tall order.
We quickly…
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Tags: grow up great, series highlight, sermon branding
by Michael Buckingham
Yep. It’s my birthday. [cue music] Along with that came one of the best compliments, a birthday card from someone whom most would call a client. Joe and I have worked together for a bit over a year and one…
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Tags: birthday, people, relationships
by Michael Buckingham
I love originality. Sadly we have a severe lack of creativity in the church today. We copy the church down the street, rip off the latest TV show and we even are even preaching the same exact stock messages.…
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Tags: ideas, originality, porn, shot glass
by Michael Buckingham
We who serve the creator should be the most creative.
We serve a creative God and I believe He pours creativity into us. And yet instead of setting the pace, the church chases other people’s ideas. They steal the title…
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Tags: apple, creativity, ideas, ipod, stealing
by Michael Buckingham
It doesn’t get bigger than a billboard in church marketing…well, unless you make the unfortunate choice of a giant Jesus statue…so what do you put on such a thing?
It’s the size that gets many in trouble…more size, more…
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Tags: advertising, billboards, content
by Michael Buckingham
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take:
Xerox decided to launch the rebranding effort to change their image. Good start. The real test though…
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Tags: identity, logo, xerox
by Michael Buckingham
A meatball sundae is the unfortunate result of mixing two good ideas, and Meatball Sundae: Is Your Marketing out of Sync? is Seth Godin’s latest book.
I haven’t dug into it deeply yet, but I will be on January 23rd…
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Tags: meatball sundae, seth godin, webcast