May
30/
08

HOW : Design Evangelist Notes

by Michael Buckingham

Ok, you asked for it…though I’m not sure how useful my notes will be and you really need to be there to get the whole thing…but I hope you find these useful and that they generate some conversation.

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May
28/
08

Who you lookin’ at?

by Michael Buckingham
Who you lookin’ at?

Christian TV
Christian Schools
Christian Amusement Parks
Christian Radio

Question: Who are these outlets reaching?

In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery…

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May
22/
08

What were you expecting?

by Michael Buckingham

Do whatever it takes…just get em through the doors, God will do the rest.

I have found myself recently talking about setting and meeting expectations because while the quote, which I’ve heard plenty of times before, sounds good…it simply…

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May
18/
08

HOW Design Conference

by Michael Buckingham
HOW Design Conference

I leave in the morning for the 2008 HOW Design Conference…what a great opportunity not just talk about the challenges of church marketing but also to show that we are moving forward as a church and that truth…

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May
15/
08

The trouble with friendly

by Michael Buckingham
The trouble with friendly

We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…

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May
12/
08

Watch your head

by Michael Buckingham
Watch your head

I love this…

Thanks for sending it in Noolie.

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May
09/
08

What do you want to know?

by Michael Buckingham

Before I put the final touches on my speaking gig at the HOW Design Conference I want to take a step back and realize that I live in the world of church marketing…it’s what I know, and find…

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May
07/
08

It’s a bird, it’s a plane, it’s a…logo

by Michael Buckingham

Move over blimp, someone wants your airspace. Using a soapy foam type substance, Flogos, will launch your cloud-like logo into the sky. The flogo clouds currently come as large as 48 inches and they are working on a 6-foot…

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May
06/
08

My greatest creation in 2008

by Michael Buckingham
My greatest creation in 2008

Yes, my wife and I are expecting a baby boy. Sounds like he will be joining our family in October. I also have my 15 year old son that is about to get his driver’s license and it’s unbelievable to…

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May
01/
08

Think deadlines are the enemy…ask these guys

by Michael Buckingham
Think deadlines are the enemy…ask these guys

One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that…

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