by Michael Buckingham
Ok, you asked for it…though I’m not sure how useful my notes will be and you really need to be there to get the whole thing…but I hope you find these useful and that they generate some conversation.
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Tags: conference, HOW
by Michael Buckingham
Christian TV
Christian Schools
Christian Amusement Parks
Christian Radio
Question: Who are these outlets reaching?
In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery…
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Tags: change, christian radio, christian tv, holy land experience, media
by Michael Buckingham
Do whatever it takes…just get em through the doors, God will do the rest.
I have found myself recently talking about setting and meeting expectations because while the quote, which I’ve heard plenty of times before, sounds good…it simply…
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Tags: expectations, positioning, salvation
by Michael Buckingham
I leave in the morning for the 2008 HOW Design Conference…what a great opportunity not just talk about the challenges of church marketing but also to show that we are moving forward as a church and that truth…
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Tags: conference, speaking
by Michael Buckingham
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…
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Tags: authentic, priorities
by Michael Buckingham
I love this…
Thanks for sending it in Noolie.
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Tags: dance, Pentecostal
by Michael Buckingham
Before I put the final touches on my speaking gig at the HOW Design Conference I want to take a step back and realize that I live in the world of church marketing…it’s what I know, and find…
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Tags: conference, HOW
by Michael Buckingham
Move over blimp, someone wants your airspace. Using a soapy foam type substance, Flogos, will launch your cloud-like logo into the sky. The flogo clouds currently come as large as 48 inches and they are working on a 6-foot…
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Tags: advertising, clouds
by Michael Buckingham
Yes, my wife and I are expecting a baby boy. Sounds like he will be joining our family in October. I also have my 15 year old son that is about to get his driver’s license and it’s unbelievable to…
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Tags: baby, personal
by Michael Buckingham
One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that…
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Tags: deadline, stress