We just sent our first files out last week to the printer for one of the Christmas programs we are working on. We currently have 5 different Christmas projects left. The story is beautiful…but it’s the same story, so how do you keep it fresh? Is it possible to bring originality and relevance in church marketing during Christmas?

The challenge is trying to step out of my understanding of Christmas, remembering that for many it’s about family, vacation and Christmas presents. How do you tell the story of a selfless life during such a, sometimes, selfish time?

What if you forgot the Christmas story? What if you didn’t give your standard Christmas message of good tidings, etc. etc. What if you setup a new series, give them something that causes them to want to come back. Or what if you didn’t talk about Jesus? What if you talked about Joseph?

Is there are better way to keep the tradition of Christmas and introducing a hook that will bring them back?

Tags: christmas, originality, relevance, sermon

This entry was posted on Monday, November 5th, 2007 at 4:10 pm and is filed under originality, relevance . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.