I don’t want to beat up Granger…I love what they do, especially what they are doing with the way they handle the flow of information from the church to the web. It serves as a reminder that what we do is about communication…the spinoff rarely works because it’s trying to be clever, not communicate.

I don’t want to beat up Granger…I love what they do, especially what they are doing with the way they handle the flow of information from the church to the web. It serves as a reminder that what we do is about communication…the spinoff rarely works because it’s trying to be clever, not communicate.

That being said… if that confusion brings the opportunity for conversation, maybe??? But I don’t think so.

And one other thing…

This is a very internal series of sermons, I’m guessing. It’s about changes that are coming to Granger, so the confusion may not be that big a deal.

Even so… I don’t like it, much. But… who cares about me? I suppose if it works for Granger… OK.

That being said… if that confusion brings the opportunity for conversation, maybe??? But I don’t think so.

And one other thing…

This is a very internal series of sermons, I’m guessing. It’s about changes that are coming to Granger, so the confusion may not be that big a deal.

Even so… I don’t like it, much. But… who cares about me? I suppose if it works for Granger… OK.

Touching on what a previous poster commented, it seems like they’ve pulled the old bait & switch on me. The graphics imply political change. It is eventually revealed that the main message is about changes in the church. The American politcal arena (the Presidency, no less) is a hugely sensitive issue today, the very mention of which usually evokes very strong thoughts and feelings that wind in all sorts of directions. Initially I expected to read something that was focused mainly on Obama and politics. Then I read on to find out what it was really about and felt somewhat deceived and totally unamused—to the point that I wasn’t so sure I wanted to give this campaign any further attention. By using politics as a segue, this campaign seems insensitive to the fact that people quite often feel strongly about politics.

I also think it cheapens the message on both sides. I doubt this is the vision of change Obama’s campaign intended to be casting in their marketing, and I doubt Granger is referencing the type of change Obama is speaking of.

You have to be careful with these types of things…especially when you bring politics into the mix.

Touching on what a previous poster commented, it seems like they’ve pulled the old bait & switch on me. The graphics imply political change. It is eventually revealed that the main message is about changes in the church. The American politcal arena (the Presidency, no less) is a hugely sensitive issue today, the very mention of which usually evokes very strong thoughts and feelings that wind in all sorts of directions. Initially I expected to read something that was focused mainly on Obama and politics. Then I read on to find out what it was really about and felt somewhat deceived and totally unamused—to the point that I wasn’t so sure I wanted to give this campaign any further attention. By using politics as a segue, this campaign seems insensitive to the fact that people quite often feel strongly about politics.

I also think it cheapens the message on both sides. I doubt this is the vision of change Obama’s campaign intended to be casting in their marketing, and I doubt Granger is referencing the type of change Obama is speaking of.

You have to be careful with these types of things…especially when you bring politics into the mix.

It is SO easy for us (church marketers, designers, etc.) to focus on the aesthetics of a piece, after all we’ve looked like monkeys long enough (yes I know monkeys are actually kind of cute…but you get the point) but we must first be communicators.

As much love as I have for the folks at Granger, I have to agree with all of you…this just does not communicate the message they are trying to convey.

It is SO easy for us (church marketers, designers, etc.) to focus on the aesthetics of a piece, after all we’ve looked like monkeys long enough (yes I know monkeys are actually kind of cute…but you get the point) but we must first be communicators.

As much love as I have for the folks at Granger, I have to agree with all of you…this just does not communicate the message they are trying to convey.