When branding becomes branded

Wow…this is cool, I am floored and honestly…flattered.

A couple of guys were asking me about getting the actionchurch logo graphics for tattoos…”

action church logoDon Record is doing an amazing job at Action Church…pushing every button and envelope that the church has as they meet at the local nightclub every Sunday morning. When we created the logo we wanted to make sure people related and where drawn to the brand we had developed…never did I think it would be taken to this level.

While it is certainly confirmation that we are doing things right in they way we develop a brand and logo…it’s more so a testament of the culture Don is building at Action Church.

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This entry was posted on Tuesday, April 1st, 2008 at 9:12 am and is filed under holy cow . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.chaosymphony.blogspot.com danielle

    that is really great!

  • http://www.actionchurch.com Don Record

    Thanks for a great “brand” Michael! The funny thing is I actually remember in our conversations about what the actionchurch logo would look like that one of the criteria was that it would “have to make a good tattoo.”. It’s amazing to see that actually start to happen with people we have only known for a few short weeks. (We launched 2.10.08)

    One reason I would encourage planters to be really thoughtful and intentional about their logo is that if it is attractive and a good “fit” for their vision, people will WANT to put it on their cars, wear it on their clothing…and in some cases let it “get under their skin”.