Scotland’s new $250,000 slogan
And the winner is: Welcome to Scotland.
I really just don’t know what to say.
I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought, without a communication strategy…even if you only spent $500, you still just wasted it. Wait until you can do it well, wait until you can do it in a way that will make an impact.
