Holy Cow! a logo. The refresh, Part 3
[this is part 3 of a series following the logo refresh for Holy Cow Creative, here are part 1 and part 2 in case you missed them.]
Don’t cheat. Don’t scroll down to see the finished……you looked already didn’t you? Okay. Well, walk with me now through how I got there.
The bubble is a good example of why not to start on the computer. The original logo skipped pencil and paper and went right to the computer which results in good but not great. So for the new bubble we turned to pencil and paper. Starting with the existing logo and we came up with something that was similar but with more flair, personality and a bit more bulk.
This was good but what if…what if we went in a different direction with the bubble. What if we used a different shaped bubble, a different angle? All of those questions led to the new mark, a brand new bubble.
There was one more big change to the logo to finish it off. The original logo had the bubble coming out of the front of creative, as if the creative was speaking. We kept this thinking, but now have replaced the dot of the i in creative and the bubble comes out of it. This brings everything together into a tight easily manipulated and reduced mark.
And there you have it, that’s about 30 days of our logo refresh. So we say goodbye old logo, thanks for taking care of us and getting us started. Sleep well.
…and with a few touches to ‘creative’, a couple of touches to the type and fitting things together just right, we have our new…no, refreshed logo:
I hope you enjoyed watching the process and that you learned some things along the way, I know I did. Again, a big thanks to Clint for his fresh take – couldn’t have arrived here without it!
I’ll wrap things up in the final post looking at some of the application of the logo in things like letterhead, fax covers, etc. I’ll also point out some happy accidents I found within the final logo : where’s the cross, did someone ask for a moo, and some fun perspectives of the bubble.
