Holy Cow! a logo. The refresh, Part 3
[this is part 3 of a series following the logo refresh for Holy Cow Creative, here are part 1 and part 2 in case you missed them.]
Don’t cheat. Don’t scroll down to see the finished……you looked already didn’t you? Okay. Well, walk with me now through how I got there.
The bubble is a good example of why not to start on the computer. The original logo skipped pencil and paper and went right to the computer which results in good but not great. So for the new bubble we turned to pencil and paper. Starting with the existing logo and we came up with something that was similar but with more flair, personality and a bit more bulk.
This was good but what if…what if we went in a different direction with the bubble. What if we used a different shaped bubble, a different angle? All of those questions led to the new mark, a brand new bubble.
There was one more big change to the logo to finish it off. The original logo had the bubble coming out of the front of creative, as if the creative was speaking. We kept this thinking, but now have replaced the dot of the i in creative and the bubble comes out of it. This brings everything together into a tight easily manipulated and reduced mark.
And there you have it, that’s about 30 days of our logo refresh. So we say goodbye old logo, thanks for taking care of us and getting us started. Sleep well.
…and with a few touches to ‘creative’, a couple of touches to the type and fitting things together just right, we have our new…no, refreshed logo:
I hope you enjoyed watching the process and that you learned some things along the way, I know I did. Again, a big thanks to Clint for his fresh take – couldn’t have arrived here without it!
I’ll wrap things up in the final post looking at some of the application of the logo in things like letterhead, fax covers, etc. I’ll also point out some happy accidents I found within the final logo : where’s the cross, did someone ask for a moo, and some fun perspectives of the bubble.
I absolutely LOVE how the bubble raises out of the top of the “i” in “creative!!! It’s like asking, “creative?” response: HOLY COW! and “HOLY COW!” I’m creative.
very cool!
Love the ‘refreshed’ logo, I think it is fantastic. But I think you’re pretty fantastic yourself
this goes a long way to ward communicating for you, and it is lightyears beyond what you were using…i actually can’t believe how much more i love it.
bubble over the “i” = genius.
awesome study on not settling for what the computer gives you.
like the refresh. too many times i want to go straight to the computer so it’s good to always get reminded to go “old” school. the refreshed type inside the bubble is my favorite change.
is a pencil old school now? hmmm…
more than that, it’s cute how you and wife are flirting online. please don’t take my man-card from me for saying “cute.”
Looks really good. I think you nailed it! Thanks for sharing the process with us.
Thank you for sharing your process. Your “refreshed” logo definitely works better scaled down, yet doesn’t lose your original identity (which can sometimes happen in logo redesigns). Great job!
Make it a one inch round (http://www.thebuttonowl.com/) and send me one! I’m proud of how it reduces.
Thank you my bride, and thank you for the mini-pancake you made to celebrate the occasion!