Fox news is reporting that cattle seem to know how to find north and south and have an innate sense of direction. Of course I didn’t know that when I first decided on the name Holy Cow…but I’ll take it. I originally decided on the name as that’s what I want people to say and to feel when they see how the church is communicating. I was working with a church on a pro bono project and they said “Holy Cow that’s killer.” … and the name was born.

While we do certainly bring great creative to how the church communicates, I also want to help give the church direction in how they are communicating and marketing themselves. When creating a brochure, sermon brand, you name it we must focus on more than just pretty visuals. Just because it looks good doesn’t mean it is good. Where is it headed? Where does it lead someone? Answer those questions first, then make it hot!

I know this sounds like just self promotion (and certainly don’t miss it…I do want to work with you) but also read it as a reminder to know where you are leading your church.

Tags: cows, direction, leadership

This entry was posted on Tuesday, August 26th, 2008 at 1:22 pm and is filed under holy cow . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.