Comments on: Who you lookin’ at?

By: holycow

holycow — Wed, 28 May 2008 15:46:25 +0000

Joe I wonder if those people who have given their lives because of Christian TV are that 1% and maybe the goal should be to increase that 1%…if we programmed for that 1% and stop trying to please the 99% I wonder what effect that would have.

And you’re right, the choir does need preaching but they’ve heard ‘the message’ now we need to show them how to apply it and let them work through it all.

It’s certainly not easy…but I’m glad there are people like you making a difference in the way it’s being done.

By: holycow

holycow — Wed, 28 May 2008 15:46:00 +0000

And you’re right, the choir does need preaching but they’ve heard ‘the message’ now we need to show them how to apply it and let them work through it all.

It’s certainly not easy…but I’m glad there are people like you making a difference in the way it’s being done.

By: JoeSindorf

JoeSindorf — Wed, 28 May 2008 15:11:24 +0000

I am a producer of Christian television. (find more about me at: http://joesindorf.com/blog/about/) Today, as I respond to this post, I am consulting for one of the largest Christian television programmers in the world. I say that not only for shameless self-promotion, but to give credence to my comments. I know this industry (oops, ministry).

Michael brings up some good points.

Target audience: Broadcasting, a verb, from the english words ‘broad’ meaning a large or wide expanse and ‘casting’ a term used in fishing for placing bait where your prey is found. By its very name, broadcasting does not lend itself to narrowly targeted audiences. However, by carefully selecting time of day, channel, and placement within other programs it is possible to get much more specific with your target, but first you must know who want to go after. Every one of the programs I work with has a written demographic model of the target audience. I know who I am targeting.

Non-Christians don’t watch Christian TV: I have read the same stats that Michael quoted. However, I can show you hours upon hours of testimonies I have taped with people who gave their lives to Christ by watching Christian TV. I have produced these stories in their homes. They are not faking it, they are not actors. I have seen Christian TV in two cases as being the primary device for getting the unchurched and/or unsaved into a church building.

Preaching to the Choir: The choir needs preaching, some of the choir probably needs to get saved too (not to mention, needing healing, transformation and solid teaching). But to Michael’s point, most TV ministries who preach to the choir don’t have as their mission statement “in the power of the Holy Spirit, we seek to become the best ministry at preaching to the choir” that kind of vision does not excite most people, and ministry (as marketers know) needs to be exciting and growth oriented, and the choir loft can only grow just so much…

Michael is right. Know your audience, use whatever medium necessary to reach them, and be honest to yourself and to the vision God has given you.

By: JoeSindorf

JoeSindorf — Wed, 28 May 2008 15:11:00 +0000

Michael brings up some good points.

Michael is right. Know your audience, use whatever medium necessary to reach them, and be honest to yourself and to the vision God has given you.

By: Who you lookin’ at?

Who you lookin’ at? — Wed, 28 May 2008 13:34:17 +0000

[...] _ wrote an interesting post today onHere’s a quick excerpt Christian TV Christian Schools Christian Amusement Parks Christian Radio Question: Who are these outlets reaching? In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery of the message in a way they can relate to. In creating things like a Christian television program or amusement park, who are you talking to? What’s the purpose? I’ve been in the meetings and have heard the fund raisers…we are told they are reaching the lost [...]