I bet on the wiener dog.
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In it he concludes with this statement:
you determine the success of the campaign when you pick what you’re going to promote.
I didn’t choose working with the church to be a “success”, I work with the church because God got my attention, grabbed ahold of me and pointed me in that direction. (Think Eli going west in Book of Eli).
My job revolves around the “how” of church and preaching. But I believe that I’ve already won because of “what” I promote. I’ve worked in the exciting dot com world, I’ve promoted large corporations…but my greatest success came when I embraced promoting the church. There is no greater honor for me than to be a part of people and churches telling the amazing story of Christ and the incredible part that He wants to play in our lives.
We’ve had a lot of success, the campaigns we have built have been very effective. And I’m human, I’d love to take all the credit and call myself a creative genius. But that would be a lie. I believe at the heart of the success is on what we are communicating.
While the trend is to bash the church, and even other churches take part with their “we’re not like other churches” campaigns, and though there are plenty of holes we can point to in today’s church…I believe there is much hope to be found in the church.
I agree with Gabe Lyons, I don’t think the church is dying, I think the church is changing. This is a great opportunity to be a part of that change. And I’m glad to be on that team, I believe it is the winning team. And that’s true for everyone that works in/for the church; pastors, secretaries, communication directors, janitors, volunteers…you’re on the winning team.
