You are not an artist.
I don’t like the term graphic artist, in fact I think we should stop using it. If it’s on your business card – change it. Because while God has gifted you with artistic ability, viewing yourself as an artist hurts the end result. One of the definitions of artists shows why
a person who produces works in any of the arts that are primarily subject to aesthetic criteria.
It’s the last part that ties me up “primarily subject to aesthetic criteria.” Too often it is easy for creatives to focus on how something looks. Shoot, if I’m at a restaurant, 9 out of 10 times I will order something with a picture. The visual part of our brain is always hot. But if it only looks good it, like this Pepsi ad, falls flat.
The art was directed well and it’s funny but does it make you want to pick up that glass of Pepsi and drink it? Not so much. They focused on making a cool ad and not making people desire Pepsi. Your goal should be to communicate, engage and motivate. Your artistic ability absolutely plays a part in this, especially as we look at art as
the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.
but it can’t stop at looking pretty, push past focusing primarily on aesthetic and focus on creating communication that motivates and compels people to act and to change.
