A branding lesson from some ducks.

5 star hotel:

no coffee maker
no fridge
average rooms

I’d expect 3, maybe 3.5 stars.

But then there are the ducks.

Every day, twice a day there is the “marching of the ducks”. The ducks march in on the red carpet, take a dip in the fountain and then it’s off the elevator for their exit.

And that’s where the 5 stars are born, but it doesn’t stop there..everything in the hotel tells that story and carries the brand. They know what makes them, them. It’s in everything:

The Bathmat

The Employee’s Tie

Everything

So the next time you wonder if your brand is worth the effort…remember the ducks.

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This entry was posted on Wednesday, March 10th, 2010 at 10:01 am and is filed under creativity . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://eyesaydesign.posterous.com/ Clint

    Dad joke: This hotel is for the birds.

    Now that that’s out of the way I’m gonna echo Mikes post by asking “What makes you different than everybody else who knows how to use Illustrator, InDesign and Photoshop?”

    Once you’ve answered that question, center your brand around your answer and show that to folks first.

    When gimmicks don’t work, they’re called gimmicks. When they do work, it’s called game changing, brilliant, outstanding marketing.

    If it’s not remarkable, it’s a gimmick. If it’s a gimmick, it’s ignored.

  • http://www.mtcpbuckingham.blogspot.com Your Wife

    I will always remember the ducks because the Duggars filmed one of their tv episodes there :) But, all joking aside, it is great marketing and I agree with Clint…nobody likes to be ignored.

  • http://www.jimgrayonline.com Jim

    love the dad-joke…being the parent of two teenagers makes me even dorkier…