How much did you pay for your logo
There’s a conference center in my neighborhood that has just wrapped up a new logo along with a new name. The price tag: $250,000. No, we did not take this project. We remain dedicated to only work with churches and ministries, though I’d be a liar if I didn’t say the money wasn’t tempting. But it did give some perspective. We typically charge between $1500 and $4000 for a new identity. There are logo farms out there that will give you a logo for a few hundred dollars. But this large reminded me that a great identity that communicates who you are is worth the time and effort. So before you take a shortcut on your identity think about a few things:
1. A well thought out and developed identity is worth investing in. It’s much more than simply coming up with something that looks nice. It’s more than a logo. This is your identity, your way of telling people who you are with a visual queue. The most important job of your logo is to tell your story.
2. Spending time in research is worth the effort. Not only will this help you communicate more effectively (how do you communicate when you don’t know who you are talking to) but it will help you solidify vision. Brad gives a great post on knowing your audience. And just a sidenote: Your target audience can not be 25 – 45 adults…that’s not a target. A target must be specific.
3. You don’t have millions to make up for a logo that doesn’t communicate. 
If you have a marketing budget that allows you to put your logo on everything…you can afford something like the Nike logo that doesn’t really communicate a whole lot. But you’re not Nike.
4. Your competition is spending a lot of time, energy and money to attract the attention of your congregation. No, I’m not talking about the church up the road. Your competition are not other churches, but all those reasons that people come up with to not go to church, to not live a life the glorifies God. They’re very serious about catching there attention and drawing them in.
Whether you work with us to develop your new church logo or not, please don’t take a shortcut. Spend the time developing your message and how you will tell your story through your logo. The path of least resistance is rarely the right choice.
Good thought-provoking post. I hope the logo that the local conference center paid $250,000 for doesn’t glorify the logo designers more than the client or the client’s customers! Good stuff.
They actually did a nice job…I don’t know if I’d say spectacular, and it’s a bit of a spinoff from an old idea, but they were consistent and it does communicate.
Holy Cow! (pun intended) Let me guess, it is the place formerly known as the Ashman Court ??
God Bless,
Alison