After a year of dragging my feet, I am ready to begin my journey as a blogger. I say that I am ready not because I have stacks of prepared posts, not because I’m the best writer, and no, not because I’ve figured it all out. I’m ready because I am committed to it. I’m committed to sharing my thoughts on church marketing, to having the conversation about how the church communicates…I am committed to the task.

Commitment is essential to excellence within the church. Lack of commitment is why postcards are sent out that say nothing and have no impact. Lack of commitment is why blogs like Church Marketing Sucks exists. Not because they aren’t committed to the ministry, but because they aren’t committed to communication. Why didn’t people show up to your last great outreach, because you weren’t committed to communicating with relevance, impact and originality.

I hope that together we can change that. I look forward to the journey, and hope you’ll join me for the ride!

Tags: church marketing, commitment, communication, excellence, impact, originality, relevance

This entry was posted on Tuesday, October 30th, 2007 at 1:38 pm and is filed under church marketing . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.