Church starts with the frontline
Who answers your phone? Who is the first person I see when I walk through your church doors?
They set the tone of the experience that is to follow.
If the voice that answers the phone simply answered the phone so it would stop ringing instead of looking forward to helping you connect with someone at the church, what does that do for the conversation?
If the first person I meet when walking through your church doors simply hands me a bulletin and points to a chair, do you think I’m excited about what’s to follow?
The experience of church is about more than the sermon preached or the music sung. Don’t put someone at the door simple because you have to have someone there, consider the vital part they play. I want someone who remembers names, who is excited about the new series, who doesn’t know how not to smile. The person that answers your phone should be able to handle the fast pace, multi-tasking, sometimes frantic mode of the office. They also need to realize they aren’t just answering the phone, they are connecting hurting people to a path of healing.
This is your frontline, please handle them with care. Choose them wisely, support them, don’t drain them and one final note…Tell your office staff to shut up. They are privy to prayer request to pass them to a pastor, not to generate office gossip.
And yes, this is absolutely about church marketing.
Tags: frontline, office staff