One of the great things about the Church Marketing Lab are when different ideas collide to bring in a huge idea…I love big ideas. Father’s Day seems to be a tough service for many churches, all the one hit wonders are. How do you make a big bang with one service, no momentum, etc. Here’s [...]

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I’m putting the final touches on my talk/workshop on sermon branding for the ministryCOM conference in OK. What are the issues you want to talk about? What do you struggle with? Here’s a glimpse at some of it: Sermon graphics vs. Sermon branding Why literal is boring How to be inspired not a ripoff artist [...]

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The mind wants to be surprised, it attaches itself to things that create interest. For example, if you’re working on a sermon about Abraham and Isaac’s journey up the mountain…don’t use imagery of a mountain. That’s expected. And expected = boring.

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