originality

Dec
06/
07

Pray for Tony and his cockroaches

by Michael Buckingham

Tony Morgan has announced that he will be writing a new book tentatively titled Killing Cockroaches and 100 other Stories and Strategies for Leaders. I for one can’t wait to hear how cockroaches and ministry tie together and even more so to read the stories of innovation in sharing Christ. I know my prayer life [...]

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Nov
30/
07

Aluminum foil marketing

by Michael Buckingham
Aluminum foil marketing

Wow. I think this just might be the most creative concept I’ve seen…certainly the most creative for an annual report. I came across this annual report, titled “Well Done” for the food company, Podravka. From the moment you are handed this report it starts to tell the story of food. Wrapped in aluminum foil is [...]

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Nov
15/
07

Salvation for the gift card

by Michael Buckingham

I hate gift cards. I think they are a poor excuse of a gift. Sure, it’s nice when someone gives me a gift card…but not very thoughtful, and certainly not heartwarming. Seth Godin agrees. But he mentions a great idea…create a gift card that’s attached to a donation. What if we created a great looking [...]

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Nov
05/
07

Something different for Santa

by Michael Buckingham

We just sent our first files out last week to the printer for one of the Christmas programs we are working on. We currently have 5 different Christmas projects left. The story is beautiful…but it’s the same story, so how do you keep it fresh? Is it possible to bring originality and relevance in church [...]

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Nov
01/
07

Is your church Google or Yahoo?

by Michael Buckingham

I was talking with my Dad tonight and we somehow wandered onto the topic of Google vs. Yahoo stock and what made Google so much better than Yahoo. They offer the same suite of products, the serve the same function…so why is Google so much better and highly valued. Originality. Google does it differently and [...]

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