If you were like me and not able to make it out to Willow Creeks Leadership Summit this year, Kem has her 10 take-aways from the conference. Here are some highlights that caught my attention: 2. God, please rescue me from all things petty. 4. We have knowledge workers–people smarter than the leaders of the [...]
How many subscribers do you have? How many hits do you get? How many people in your church? All very popular questions…and certainly something easily measured. While these measurements have some value I agree with Scoble and Seth, it’s the who and more importantly, the what, that really matters. Yes, you need butts in the [...]
Can I be honest? Sometimes I skip the last part of the last chapter…the closing remarks…normally, at best, I tend to breeze through them. Not a good practice. That was proven today as I didn’t skip the last portion of 1 Corinthians. You know that the household of Stephanas were the first converts in Achaia, [...]
Christian TV Christian Schools Christian Amusement Parks Christian Radio Question: Who are these outlets reaching? In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery of the message in a way they can relate to. In creating things like a Christian television program [...]
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back with some very important words I think we could all be reminded of… The goal [...]
One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that the pastor is making a mid-course correction to the sermon…on Saturday. How can you be [...]
While I’m extremely excited about the upcoming HOW conference (and honored to be speaking)…I’m intrigued by Mark Batterson’s Unplugged. I knew Mark had been talking about doing a non-conference conference, but this is the first I’ve heard of it coming to light. The tagline is what grabs me ‘less conference. more conversation.’ I’m not speaking [...]
How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc? Phill Cooke wrote a post about losing a potential client because they new he would be honest …he ultimately decided not to invite us in for a meeting. Surprised, the marketing director asked why. The leader [...]
As part of the partnership of CFCC and HOW, I will be speaking at the HOW Design Conference next month. Here’s a snapshot: More and more, churches are recognizing the value of good design and marketing. From billboards and blogs to sermon series and sanctuaries, churches and faith-based ministries are creating a whole new category [...]
I just returned from Chicago with my trend spotter (who also happens to be my son) where we met with Tim Schraeder, Director of Communications for Park Community Church, a church in the middle of a huge building project (with one of the BEST views of the city). What I was most impressed with (other [...]