growth

Aug
27/
08

Obama’s lessons for church marketing

by Michael Buckingham

This isn’t a political post…but it is about a politician. Obama has taken the elections by storm, here’s a man who on paper would never have a chance to be on the ticket…and yet people are paying attention. For the first…

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Aug
18/
08

Do you have mad skillz or just mad?

by Michael Buckingham
Do you have mad skillz or just mad?

One of the things I want to help the church change is who we put into positions. I adamantly believe we need to be exercising the giftings God has given to us and not trying to fulfill a role we…

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Aug
09/
08

Kem Meyer’s Leadership Summit take-aways

by Michael Buckingham
Kem Meyer’s Leadership Summit take-aways

If you were like me and not able to make it out to Willow Creeks Leadership Summit this year, Kem has her 10 take-aways from the conference. Here are some highlights that caught my attention:

    2. God, please rescue me from all…

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Jul
03/
08

butts in seats

by Michael Buckingham

How many subscribers do you have?
How many hits do you get?
How many people in your church?

All very popular questions…and certainly something easily measured. While these measurements have some value I agree with Scoble and Seth, it’s the who and more importantly,…

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Jun
30/
08

Submit + Recognize

by Michael Buckingham

Can I be honest? Sometimes I skip the last part of the last chapter…the closing remarks…normally, at best, I tend to breeze through them.

Not a good practice.

That was proven today as I didn’t skip the last portion of 1 Corinthians.

You…

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May
28/
08

Who you lookin’ at?

by Michael Buckingham
Who you lookin’ at?

Christian TV
Christian Schools
Christian Amusement Parks
Christian Radio

Question: Who are these outlets reaching?

In marketing we often talk about knowing your audience. If you know who you are talking to you can tailor your delivery of the message in a way they can…

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May
15/
08

The trouble with friendly

by Michael Buckingham
The trouble with friendly

We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…

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May
01/
08

Think deadlines are the enemy…ask these guys

by Michael Buckingham
Think deadlines are the enemy…ask these guys

One of the challenges in working in church marketing are deadlines. Unlike corporate America, there is something new every single week, and if you’ve been doing this for any time at all you’ve had the phone call informing you that…

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Apr
29/
08

Unplugged : less conference, more conversation

by Michael Buckingham
Unplugged : less conference, more conversation

While I’m extremely excited about the upcoming HOW conference (and honored to be speaking)…I’m intrigued by Mark Batterson’s Unplugged. I knew Mark had been talking about doing a non-conference conference, but this is the first I’ve heard of it coming to…

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Apr
16/
08

Seriously…that sucks.

by Michael Buckingham
Seriously…that sucks.

How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc?

Phill Cooke wrote a post about losing a potential client because they new he would be honest

…he ultimately decided not to invite us…

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