How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc? Phill Cooke wrote a post about losing a potential client because they new he would be honest …he ultimately decided not to invite us in for a meeting. Surprised, the marketing director asked why. The leader [...]
Here are the resources from the Excellence vs. Perfection Mediocrity session at NRB. Purple Cow The Big Moo Made to Stick A Technique for Producing Ideas Church Marketing Lab Design.Alltop FaveUp Enjoy…and please, if you have resources that you can’t live without, let us know!
I’m heading to the NRB convention on Saturday. They’ve asked me to speak as a part of a “panel of experts” (yikes. no pressure there) on the topic of Excellence vs. Perfection. I’m going to touch on perfection, but I’m going to spend most of my time talking about excellence. For those of you who [...]
Life Clever points us to greeting cards that actually don’t suck. Maybe it’s just because I see everything through a designer’s eye, but it really is hard to find a greeting card that I can actually put my name on…they’re usually so ugly! This collection of independent’s just might give me a chance at a [...]
That’s a quote from Eli Manning in an interview after winning Super Bowl XLII. At first glance it seems that he must have gotten hit too hard, after all a field goal wouldn’t be too hard to tie the game – but as he explained it he shows the brilliance of the thinking. For Eli [...]
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take: Xerox decided to launch the rebranding effort to change their image. Good start. The real test though is in substance. Just because they don’t want to be known as a copier company, and even with a big rebranding campaign…if [...]
A meatball sundae is the unfortunate result of mixing two good ideas, and Meatball Sundae: Is Your Marketing out of Sync? is Seth Godin’s latest book. I haven’t dug into it deeply yet, but I will be on January 23rd at a webcast Seth is giving for free. Also be sure to check out Seth [...]
2008 is on its way and with a new year comes a time for reflection and looking forward. Have you done that? My hope for you that have found this blog are resolved to Preach with more than just sound and in a way that engages and connects through sight. To allow people to both [...]
I had the opportunity to hear Mark Batterson speak this summer at the Assembly of God general council. There were many things that I took away, but one thing he said really surprised me. He said that he was committed to his church, National Community Church, for life. You just don’t hear that anymore. Pastors [...]
Last month Chad was running in the Chicago marathon and about halfway fell dead. Today is his birthday and I’d like to take a moment and share a few things that I learned from his life and death. As important as I think my job is, it’s never more important than people. Chad [...]