Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take:

Xerox decided to launch the rebranding effort to change their image. Good start. The real test though…

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A meatball sundae is the unfortunate result of mixing two good ideas, and Meatball Sundae: Is Your Marketing out of Sync? is Seth Godin’s latest book.

I haven’t dug into it deeply yet, but I will be on January 23rd…

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2008 is on its way and with a new year comes a time for reflection and looking forward. Have you done that? My hope for you that have found this blog are resolved to

• Preach

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I had the opportunity to hear Mark Batterson speak this summer at the Assembly of God general council. There were many things that I took away, but one thing he said really surprised me. He said that he was committed…

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Last month Chad was running in the Chicago marathon and about halfway fell dead. Today is his birthday and I’d like to take a moment and share a few things that I learned from his…

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A key to cultivating creativity is constant input of new stimuli. Sometimes this stimuli is very obvious in its connection to design, other times it will be input that just captures your eye for a moment. You can find it…

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Yes, I have heard the words “I hate church marketing and what it has done to the church.” Here’s my quick thought for you that are afraid that if you market your church you water down the message or are…

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I really, really, enjoy Seth Godin’s writing. If you work with us and haven’t read Purple Cow, I’ll buy you a copy and insist that you read it because we will work to apply the principles in the way…

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