excellence

Apr
16/
08

Seriously…that sucks.

by Michael Buckingham
Seriously…that sucks.

How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc?

Phill Cooke wrote a post about losing a potential client because they new he would be honest…

continue reading...

Mar
13/
08

Excellent (vs. mediocre) resources

by Michael Buckingham
Excellent (vs. mediocre) resources

Here are the resources from the Excellence vs. Perfection Mediocrity session at NRB.

Purple Cow

The Big Moo

Made to Stick

A Technique for Producing Ideas

Church Marketing Lab

Design.Alltop

FaveUp

Enjoy…and please, if you have resources that you can’t…

continue reading...

Mar
08/
08

Excellence vs. Perfection at NRB

by Michael Buckingham

I’m heading to the NRB convention on Saturday. They’ve asked me to speak as a part of a “panel of experts” (yikes. no pressure there) on the topic of Excellence vs. Perfection.

I’m going to touch…

continue reading...

Feb
14/
08

Move over Hallmark

by Michael Buckingham
Move over Hallmark

Life Clever points us to greeting cards that actually don’t suck. Maybe it’s just because I see everything through a designer’s eye, but it really is hard to find a greeting card that I can actually put my name on…they’re…

continue reading...

Feb
13/
08

“It’s Better To Be Down By Four, Than By Three”

by Michael Buckingham
“It’s Better To Be Down By Four, Than By Three”

That’s a quote from Eli Manning in an interview after winning Super Bowl XLII. At first glance it seems that he must have gotten hit too hard, after all a field goal wouldn’t be too hard to tie the game…

continue reading...

Jan
08/
08

Should you copy Xerox?

by Michael Buckingham
Should you copy Xerox?

Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take:

Xerox decided to launch the rebranding effort to change their image. Good start. The real test though…

continue reading...

Jan
04/
08

Ever had a Meatball Sundae?

by Michael Buckingham
Ever had a Meatball Sundae?

A meatball sundae is the unfortunate result of mixing two good ideas, and Meatball Sundae: Is Your Marketing out of Sync? is Seth Godin’s latest book.

I haven’t dug into it deeply yet, but I will be on January 23rd…

continue reading...

Jan
01/
08

Do these belong to you

by Michael Buckingham
Do these belong to you

2008 is on its way and with a new year comes a time for reflection and looking forward. Have you done that? My hope for you that have found this blog are resolved to

  • Preach

continue reading...

Dec
14/
07

One church for life

by Michael Buckingham

I had the opportunity to hear Mark Batterson speak this summer at the Assembly of God general council. There were many things that I took away, but one thing he said really surprised me. He said that he was committed…

continue reading...

Nov
27/
07

My friend Chad Schieber

by Michael Buckingham
My friend Chad Schieber

 

Last month Chad was running in the Chicago marathon and about halfway fell dead. Today is his birthday and I’d like to take a moment and share a few things that I learned from his…

continue reading...